In 1917, Abercrombie & Fitch was again transferred to a 20-storey building on Madison Avenue, becoming the sporting goods store in the world. Outside, a sign says: “Where the Shining Path crosses the Boulevard.” The brand’s flagship store had many different amenities: the ground floor had a shooting range, on the mezzanine was a ski equipment, archery, diving and outdoor sports, on the second floor to the fifth were reserved for appropriate clothing for any weather or terrain, on the sixth floor had a gallery of paintings and a library on sports themes, a watch repair facility and a golf school, fully equipped with a resident professional, the seventh floor included armory, earrings and more than seven types of pistols and rifles, and the eighth floor was dedicated solely to fishing, camping and boating, and included a desk that belonged to an instructor of “bait and fly” giving lessons on a pool. The fishing section of the store alone had over 48,000 flies and more than 18,000 fishing baits. The clerks hired at Abercrombie & Fitch were not professional salesmen, they were men in the field. Speaking of her hobbies was a pleasure for them, and sold only at the request of buyers. .