What is the concept of your company? a How can you work? a Are you going to sell ideas or time? a cause I try to define your business model. a In the background are three types of business: 1. Companies selling tangible things. 2. Companies selling time. 3. Companies selling intangibles.
Certainly many companies successfully combine all three models. In the first group, we found the traditional business of life. to shops, factories, restaurants and farms are dedicated to selling physical products to their customers. a It is the business model easier to understand. a For these businesses, the prevailing law of supply and demand.
a That is, the more scarce and more product demand rises more valuable. The second type of company sells the most precious resource of all: time. Here a professionals. Lawyers, doctors, transport and hotels all sell the use of your time. a Depending on the application may require a price high or less, but are always limited to business hours of the day. The third type of business, sell intangible products. its products are songs, reports, information or other types of content. a This group includes the media, artists and software vendors. a The great advantage that they can sell the same work repeatedly. Yet are required to compete in highly competitive market. But it is not mandatory that your company fits into one of these three models. a If we mix elements of the three models, we can incorporate into our approach alternative revenue streams. a This will ensure a more stable and predictable income. a For example, a company dedicated to the purchase, sale and storage of tangible products, you can sell consulting services on distribution processes to other companies not competitors. also could develop a management software specifically designed to facilitate the integration of new customers in their logistic processes.