Content marketing is a relatively new concept in the world of the Internet more customers through clever linking brands and content. Those responsible in the advertising departments of large companies have seen a, that is the World Wide Web since the emergence of the so-called “Web 2.0” sites has changed considerably. While many people were happy in the past to find a related Web page, in the endless desert of text at all the claims are now much higher. A large part of the Internet user is looking for the solution to any problem, and content marketing offers the chance to provide high-quality information and thereby bordering their own products to indicate. In this respect, content marketing is a win-win situation. The knowledge of their own target group is crucial to the success, since the efforts in the empty. Content marketing is not the same as advertising? The big difference from conventional advertising is the resulting value for the reader. Usually advertising it is designed, the To present product message in compressed form.
As a result, that some slogans consist of three or four words that are repeated, until they are seared in the minds of consumers. Whether you reach an identification with the products of the company in this way, is questionable. Especially Internet users feel disturbed by intrusive advertisement. Unlike before, they no longer a necessary evil accept advertising. Today, many users are looking for reputable sources of information that aren’t overloaded with advertising banners.
Content marketing is about posting articles, content marketing involves not only the publishing of high-quality texts on the Internet. As more and more people have mobile devices such as Smartphones and tablets, it is forced this development, to take into account and also this user group to offer high-class content. Especially Smartphonebesitzer rarely use their device to read article long. For this reason more companies develop free apps, the users of the own products to introduce. Who really wants to inspire the people, must come at the present time something the market is virtually flooded with free apps, and some effort is needed to stand out from the competition. Content marketing as a starting point of the brand communication as is content linked to a brand? First of all, appropriate topics must be identified. In the case of a carmaker, this could be for example the theme of mobility. In the form of appropriate apps, the theme is processed and made tangible. The social media are also a place where content marketing tries to inspire the people for the company’s products. To have success in the long run on platforms such as Facebook and Twitter, it is necessary to post regularly interesting content. It is important to adapt the language of the user and to discuss with them. So you can work out in the course of time a stable fanbase.