Is Your Online Business Customer-Friendly General ?

Customer service is increasingly seen as one of the most valuable uses for a commercial Web site World Wide Web. His Web site is available within 24 hours, seven days a week. So well worth exploring the ways that customers can virtually “serve themselves” without the need for overtime staff, or voice mail procedures long. James Feldman is President of JFA, Inc., an online business offering high quality and unique gift items, including automatic watch winders, Grundig shortwave radios, and nitroglycerin pill fobs. ACF’s website has been online since 1997 and has doubled its revenue every year – is now a multimillion-dollar e-commerce company. Jim, who is also a professional speaker and expert on customer service, highlighted for me how the online buying experience differs from the model of bricks and mortar. Buying online eliminates the physical presence and personality of the seller in the process. This makes the Web site copy critical in creating a one-on-one relationship with the client or potential client. That echoes one of my favorite mantras: Each page of your site must be written from the point of view of the visitor, not yours. A visitor must be able to look at their offers, and immediately respond to the questions: “Why me?” – I mean, is your website the place for me? “Why me?” – Does this copy convince me that you can meet my needs? It is much easier and immediate to jump from one site to the Web site to move between real-world stores.