One of the features of this market is that demand for oil and fat products has a distinct seasonal pattern – in the fall and splash winter and summer meltdown. Margarine – perishable product that requires special transportation and storage conditions, so the summer for producers – hard time. However, the development of civilized forms of trade – and the super- Hypermarkets – allows for proper storage conditions in places prodazh.IGROKI In Ukraine there are about 30 manufacturers of margarine. Only two of them can be attributed to the largest producers, the share of in total production of margarine more than 10%. In 2009, it is of "Creative" (27%) and JSC "Zaporizhzhya Oil and Fat" (24%). Up to 10% share of total production of margarine produced in 2009: UAB "Lviv zhirkombinat" (10%), JSC "Kharkov fat plant" (10%), JSC "Kyiv Margarine Factory" (7%), OJSC "Vinnytsia Oil and Fat Plant" (6%), OOO "Tulchinsky Butter" (5% ), JSC "Odessa Oil and Fat Plant" (3%), OOO "Avis" (3%), OJSC "Reshetylivskiy Creamery" (1%), CJSC "Illichivsk oil and fat plant" (1%), OOO "Empire of fat '(1%), OOO" BMB Margarine "(1%), OOO "Factory of modern food technology" (1%). Zaporizhzhya Oil and Fat annually produces about 80 tons of margarine.
At the same time the company said that in the short term plan to increase production to 100 thousand tons. The range of margarine products company presented margarine, soft margarines and margarines and fats for the food industry. Another leading company in the oil and fat industry is zhirkombinat Lviv (TM "Rich"). For over 50 years this company specializes in producing high quality margarine, mayonnaise and fat. Production capacity of plant for the production of margarine products are more than 200 tons per day, of which 115 tonnes of packaged products. The activities of the three leaders of oil and fat industry – oil and fat Zaporozhye, Lvov and Kharkov zhirkombinata lipid complex – the combined companies' Agrokosm. " This company and its partners have offices in all regions of Ukraine, as well as in Russia. Thanks to an efficient logistics, a wide range of products and synergistic retail sale of margarine and mayonnaise under the trademarks "Rich" "Oll", "Zaporzky", "CLC" economically viable even for small retail tochek.PROGNOZY AND PROSPECTS In preparing forecasts for the Ukrainian market margarine expert opinions diverge.
Some insist on that the market will be reduced margarine. To confirm his words, they result in the fact that margarine has formed a negative image caused by the poor quality of the product and shortages of butter to the Soviet time. Therefore, the number of consumers of butter, a natural product that is much more than consumers of margarine. But on the other hand, due to the active promotion of healthy eating and so benefits of margarine, a low cholesterol, low fat content (even on sale there halvariny – a fat margarine and 35% less) and relatively low cost, this product will be not less than active demand from consumers and tomorrow. Needs to reflect, for example, that Europe's population prefers margarine instead of butter. The material was prepared using data from Goskomstat, the IAA "Soyuz-Inform" business press in Ukraine