According to documents, the origin of the cult by the death dates from the Prehispanic era, where different indigenous groups made offerings and worshipped death or to the underworld; with the passing of the years and the blending of cultures, elements of Brazilian and based on Catholic doctrines, were taken to give rise to what is now known as church Catholic traditional Mexicana-Estadounidense, explains the same note. In this day of the dead celebration are offered a wide range of products, which should ensure that date and meet the demand, as in the Mexican case, where it is said, hundreds of people with flowers, food, beer, guitars and even accompanied with mariachis come to the various pantheons the sawdust from colors tapestry Mexico Cityflowers of marigolds, seeds painted various shades, music and a very special party looks this first and November elcinco.net two points of us, Bishop Antonio Gonzalez Sanchez, lamented that many traders see Saints and all souls day as a business, i.e., florists and crowns sellers want to raise their sales and sometimes abuse of persons; Ojala that the feast of all souls will not become an economic issue, it is said that florists or those who sell flowers double, triple the price of flowers. And I invited people to not get to consumerism, and to his being that he already left this world, before God it is worth more a prayer that a flower, said. Conclusions ultimately, the Dia de los muertos is tapped by scholars of markets, so it involves, especially everything concerning the behaviour of the consumer, where traders, those who identify with this celebration should know well offer their products, taking into account the cultural roots, tradition. The florist for example, must in advance be prepared regarding flowers, arrangements that will offer, in order to meet the demand for this product and the needs of consumers with flowers than most purchased, for example, roses, lilies, among others. * Notes of marketing, virtual classroom, graduate program, specialty the quality management and productivity, Faces, University of Carabobo..