Tag Archives: media & communication

Newspaper Grows Online

Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). Jana Partners LLC insists that this is the case. So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper. If you would like to know more about Jana Partners LLC, then click here.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.

Our Tip

Twitter was originally intended as a “social network”. To his friends and acquaintances tells what it is doing, similar to the Smalltalk. In this form it is also used by many. Very often but to develop hybrid forms: it shares with, what to do so (“waiting on my flight to Hamburg”), gives further interesting information from the Internet as a link (“interesting blog on knowledge management on http / /.”) or “says, what others have said or tweeted”. Make money with Twitter? What is here a opportunities for meaningful use in companies, can only imagine.

A company of Dell already earns money with Twitter. Through its its Dell sells exclusive special offers, which are available only via Twitter (mashable.com/../delloutlet-two-million/). Our Tip: Breathe you in, and create an account at. Find interesting Twitterers and follow you. Find out what opportunities to offer and which business models are just. Through our Twitter presence (twitter.com/dirkloehn), we could significantly increase anyway, the number of visitors in our company blog.

Rely on your common sense, and let not the self-appointed online marketing experts and social confuse network specialists with the promises of your success. Here, it is sometimes difficult to separate chaff from wheat. Would be a big mistake however, is not Twitter to deal with, but an increasing part of their future audience via Twitter communicates. Next steps the next years will be characterized by innovative developments in the Internet. The talk is already of Web 3.0. Thus, it is not less means than the ability of computers to understand content in a Semantic Web and correctly associate with each other. Provision and transfer of knowledge is always this simple. Future capabilities of computers to interpret such knowledge, can only imagine. More Wikipedia on the page de.wikipedia.org/wiki/Semantisches_Web has a good entry point information. These approaches go well beyond the current practical applications in business. However, let an idea, where the journey goes. If you have any questions about the topics discussed in this article and want to introduce knowledge management practice and result-oriented in your company, the author of your comments or contact is pleased.