Business decisions take place usually with the uncertainty that the future is uncertain, and success or failure decides the behavior of customers business decisions take place usually with the uncertainty that the future is uncertain and the behavior of our customers decides success or failure. Customer satisfaction determines the so-called buying decision, whether the company through its services can bind the customer. But is that really we managed?We know all the question of the waiter, whether it liked us, most people respond with thanks”. But what does that mean? Here, many companies with market research methodology are and ask their customers. Most procedures use statistical principles and require highly specialized professionals who create corresponding costs. It is developed a questionnaire, interviewers are engaged, then attempting to consult customers and maintain as truthful statements. Then statistically analyzed the arches and the results interpreted. The Presentation at the client completes the project then usually with recommendations for action.
Some cons show up: the vote is never spontaneous, that means it is rarely expressed an emotional, real opinion, she is usually already been filtered through the mind. To do this, the statements are often supported due to the nature of the question. Still not all customers over a period of time can be consulted through the character of the project for financial reasons, it must be of the sample trusted. The time of the decision to the implementation of recommendation can be several months in, actuality is hardly guaranteed. At this point, the TuV-Nord has brought a system ready to be implemented, which bypasses these disadvantages and in real time at the lowest cost provides a satisfaction index the company, which now stands for entrepreneurial decisions available. The customer can be asked to conclude of his purchase experience at the POI or also delayed after a simple school staff his satisfaction. This is done anonymously, without compensation and absolutely intuitive by pressing just one button on a device or Smartphone on the Internet. The data is tamper-proof on a system of the TuV-Nord collected and managed, the company can at any time see the notes via a Web portal, look at trends, and are comparable in its sector on a benchmark.
With this system, the TuV Nord KundenBarometer, is now also small and medium-sized enterprises enable to do your own market research to better estimate the own customers without additional compensation or required knowledge of statistics. Anyone who wants to can certify also according to the quality management needs of its industry can be. Succeeded here the TuV-Nord, to bring an innovative system on the market that enables new, hitherto unprecedented insight into the client’s head. So, business decisions are significantly reduced sound and the risk of a wrong decision. Dr.