Such condition is faced as direct dependence. That is, this combination compels certain dose of promiscuity between the commercial department and of journalism. It has commercial intervention in the publishing orientation, dictating the line more sharpened economically to the convenience and financial health of the vehicle. It is the searched carefully version of the popular principle that if does not have to bite the hand that feeds in them. In another one it saw, this confused interrelation advertising executive and journalistic it is used to advantage in other circumstances. This if of when the necessary way of support Been it in loans of state banks, acceptation, afrouxamento in the fiscalization, maintenance of the concession for use them radio controls and television, sentences favorable in actions at law etc. Is another form of dependence, only that with inverted signals.
Another symptom of lack of autonomy in the notice is the fact of the majority of the medias in Brazil, mainly the state retransmissoras them great nets of television and the periodicals of great drawing them states central offices, to be at the hands of influential familiar groups politically, generally with important positions in the executive (governors, mayors and secretaries of state) or in the legislative one (councilmen, state deputies, federal and senators). In this figurino the notion of direct or indirect dependence does not fit. By the way, the commanded media, directly or indirectly, for detainer of position or mandate, does not pass of way of propaganda politician-partisan. It is another type of dependence. Beyond the situations above, it has those where the president of the communication vehicle – or the publisher-head – sympathetical of is determined line of thought with strong ideological shade, religious, partisan. Thus, the journalistic information is presented as a pathetic catilinria eminently caudatria of the hugged chain, desnaturando its exemption. For external consumption, all the press agencies, without exception, are unanimous in affirming that independence is its main virtue.