From there, a 650-metre terrace-like building tour returns to the EC. The visitors have optimal views of the stage thanks to the short distance between stage on the one hand as well as parquet and terraced ranks on the other hand almost during the whole tour on the exhibition stand. All-glass railings, long edges and built-in seating levels across all exhibition levels open up new axes and perceptual situations. The visitors can commute between show and information. On all three levels the clearly structured and clear priorities found in vehicles, exhibits and explainer stations. The communication concept for the exhibition primarily on the Exchange and provides communication at eye-level. It thus enters changing communication demands of a new generation. Nearly a dozen explainer stations can be found at the booth.
There will be 140 Mercedes-Benz experts, engineers, designers, and product experts to the discussion and ready for the Exchange. The media tools of the stations allow you to explore details of vehicles and exhibits such as motors. Equal to three explainer stations offers the Design Studio that–based on the design language of the A-CLASS concept originated in the upper floor of the stand. The research vehicle F125! can the visitors on iPads discover interactively with augmented reality. With a portable microscope visitors on the iPad can immerse medially in the vehicle. Electromobility lightweight body floats in the air the subject area of electric mobility plays an important role in the product exhibition. Technological Outlook and eye catching at the same time is the floating in the air space lightweight body of the new SLS AMG E-CELL electric sports car. It stands for the intelligent use of new materials, which increases the efficiency of electric vehicles. Provides an opportunity to practice outside the Festival Hall: Here visitors can experience battery and fuel cell-powered vehicles and test on a course itself. Excellent way to Mercedes next productions Kauffmann theilig & Partners (architecture), Atelier Markgraph (communication, media and exhibition design), as well as the TLD planning group (lighting design) reflect the consistent development of the Mercedes-Benz brand messages.