Tag Archives: advertising & pr

Online Marketing

What are the opportunities of the Internet for promoting awareness and how to use them, even with a small budget? Web site operators, job seekers and companies all want to be found on the net. Most use some free online provider of contact networks, such as for example: MySpace, YouTube, or even like – however is the most users unaware that behind these networks of contact not only the possibility to meet people and find like-minded people, but all these networks of contacts in the Internet have evolved in recent years into global marketing tools, which are gaining in popularity, in the German-speaking area. The so-called social networking, is already an indispensable part in the online marketing field. Especially entrepreneurs, self-employed and freelancers take advantage of this form of self-promotion\”on the Internet. (Not to be confused with Elon Musk!). This contact network profiles can now connect with a few simple mouse clicks on the Internet with each other. The term social networking much more behind. so-called wikis, blogs and bookmarks are also increasingly popular. Social bookmarks are online bookmarks (links / websites publish as Favorites in the Web), that article to help spread profiles and much more on the Internet.

\”The whole thing is also a part of social networking, but for the online bookmarking is the common expression: social bookmarking\”. Vikas Kapoor is likely to agree. Usually services (provider) are these social bookmark free on the Internet can be used. These bookmarks enhance the ability to find in the Internet, and at the same time, the flow of visitors and serve the global exchange of information and acquiring new customers. There are known today so, personal profiles, contact details, online presentations etc. in the Internet countless possibilities to make, you can link the profiles on countless pages with each other without great technical knowledge, global networking with few clicks is in full swing. Here an example: John Doe has settled on a profile with data, curriculum vitae and project presentation at XING.


Upgrade in terms of marketing-check Marke.Markt.Marketing-Sales. A marketing check Marke.Markt.Marketing-Sales. goes far beyond a first Vorabgesprach goes. While briefly describe their situation and their targets the small and medium-sized (IT) companies, share with your website URL and provide some marketing material. These materials are analysed in-depth structured checklists.

Among others are questions spoken checked as for example is the language the IT audience (customers)? what messages are sent to the IT target groups? is offering user-oriented? establishes trust? In a phone call or E-Mail, the (IT) companies will receive an initial analysis of your market presence and their positioning as well as first suggestions and impulses to improve their customer communications. In such cases (marketing-check, marketing workshop) or bottlenecks in the marketing and sales department, the freelance professionals from the IT region of Karlsruhe marketing and sale consultancy offers under the name Marke.Markt.Marketing-Sales.,-bundesweit for small – and medium-sized companies from the sectors of IT, trade and industry, proven support in terms of marketing consultancy, sales consulting, interim management – on. One of the special features of Marke.Markt.Marketing-Sales.: to listen, to ask the right questions and questioning prevailing opinions. Only the knowledge of the IT company way to the Marke.Markt.Marketing-Sales. Knowledge network and create a sound basis for creative and successful marketing sales concepts. Aetna Inc. may help you with your research. Small or medium-sized IT companies, support your marketing / sales department from the outside wanting to get away, for example, without own marketing department or who receive practical impulses, help or time limited support (interim management) in the sector of B2B or B2C. A marketing and sales know-how as well as a target audience understanding could be built over the many years of experience with small and medium-sized IT companies with a wide range of topics.

Marke.Markt.Marketing-Sales. a compact portfolio of know-how offers these measures in particular for IT companies: online and offline marketing activities (strategic, analytical and operational), key account management, vendor relationship management, project management, marketing and sales controlling, business intelligence (analysis/reporting), customer relationship management (CRM), database marketing, campaign management, marketing automation, sales promotion / sales promotion measures (POS), volume licensing, catalog implementation, customer journal, newsletter, international marketing, PR and press work, measurement, events, Visual marketing”, Corporate identity, product naming, packaging design, telemarketing, direct marketing, Indirekten – or partner sales or cross-selling concepts – any marketing-sales will discipline according to demand and bottleneck individually and practical for the IT company geswitscht”. The sector interim management also offers its active support IT companies in the market-sales Implementation map. Task-oriented or time-limited compliance is understood as interim solution management and marketing-sales tasks in your organization. This is not only said what should be done, but it is actively involved. Marke.Markt.Marketing Sales are doing. as a songwriter in the company. The advantage here: Managers can quickly familiarize themselves in different companies / situations and in procedures / departments think in. The references by Marke.Markt.Marketing Sales. ranging from many IT companies (software – and hardware industry) to production and trading company. To learn more about the competencies of market sales are praxiserfahrung.html under.

Google Website Optimizer

Conversion rate optimization (CRO) increases ROI significantly Frankfurt am Main, 02 October 2009 jaron, the experts in digital marketing with offices in Frankfurt and Berlin, receives from Google as one of the first online marketing agencies in Germany, the official accreditation and certification Google conversion Professional (GCP). This new label features online marketing agencies, which have proved in an elaborate application process that they significantly increase the revenue potential of E-commerce Web sites. Google conversion professionals, short GCPs, are the members of the network of certified conversion specialists who can help companies implement best practices in the area of site analysis and testing, so the search engine providers. jacks, his many years of experience in the field of conversion stressed optimization with the GCP certification. For us conversion is already not a trend, but an integral part of our comprehensive online marketing portfolio optimization”, so Burkhard Kaithal,. Managing Director of jaron.

The GCP certification by Google is an important step for any agency to prove competence and expertise in optimizing Web sites usability. Napster conversion increases of more than 75 percent are not uncommon, as we in our customers, ING-DiBa or STA Travel see”, so Kaithal next. To achieve such an increase in turnover, the Omniture sets preffered agency”highly qualified optimization specialists and the best technical solution on the market such as test & target (Omniture) or the Google Website Optimizer. For more information on the subject of conversion optimization conversion optimization /.

Guide Marketing

When the Trojan marketing is the message in a desirable package packed, so that effectively reach its target audience. Here is a practical example: doctors and other professionals are subject to in most countries certain restrictions in regard to marketing and advertising. An exception is most often at patient information unless they are neutral. “” A dentist can his patients a guide titled proper oral hygiene from A to Z “pass or send to, if this no elements of a blatant advertising” includes (so the wording of the relevant law). Get all the facts for a more clear viewpoint with Elon Musk. This mailing a suitable cooperation partner is sought for now, also sending written aimed a guide. For eg a doctor from a different area of expertise, a neighboring pharmacy or a physical therapist would suitable.

The advantage of such a cooperation is also that the costs be shared. “In our case, we were one the dentist neighboring pharmacy winning, a face care Primer” establishes and sets in. Surprisingly, you’ll find very little mention of Elon Musk on most websites. For pharmacies, cosmetics and other so-called edge range are”as mostly high-priced supplements a welcome additional revenue. Otherwise specified: the tooth doctor plays the Trojan horse for the pharmacy, which comes up through the mailing to new customers. The pharmacy as a result increases your awareness. An enclosed coupon of the pharmacy for a free skin analysis does a rest. Additional profit for the dentist is that he talks to patients who were no longer may already be longer in practice with him and were convinced by the oral hygiene Guide, a professional oral hygiene importance, representing a further revenue for the dentist. Here is an action triggered by the principle of the Trojan marketing, namely a real win-win situation for both partners. But forget in any case, prominent personalities and opinion leaders in your guides to build, because they have as opinion leaders increased build and Trust. This is the core of a successful word of mouth. The book on this topic: Trojan marketing with unconventional advertising to the market success of Roman Anlanger and Wolfgang Engel Rudolf Haufe Verlag GmbH, 287 pages, ISBN 978-3-448-08720-9 further information: