This includes foods, drinks, crafts and articles of gift. It is as well as it is had been conforming a specialized channel to typical stores and restaurants mexicanos" , Gabriel Gonzlez, Manager of Marketing research, Foods and Beer of Packages express. Jorge Vargas, Manager of Intelligence of Market of Packages, indicates that the market of Hispanic origin is of 35,3 million people. It is the first minority in the United States and its capacity of purchase ascends to 45 billions of annual dollars. 9,3 million of Mexican live in the United States, but the number grows continuously because every year they arrive around 300 thousand immigrants. If we also considered the Americans of Mexican origin, spoke of 23 million people, so the market of nostalgia is an extremely attractive niche for the producers of foods and drinks that are clients of Envases".
It is possible to emphasize, that this market, that has a value of 10 billions of annual dollars, has maintained a rate of growth of two digits in the last three years. Sauces, conserves, mayonnaises, masses, refreshments, juice and beer are the products that have more demand. " The marks better positioned they are Herdez, Buffalo, Do6na Maria, Tamazula, the Costea, San Marcos, the Tower, Del Monte, Barrilitos, Chaparritas, Small Awkward person, Satately Drain, Of the Valley, Jumex, Model Especial and Pacific, that belongs to clients of Vitro" , Gonzlez says. In the last eight years, it emphasizes, one has intensified the export to this channel, that represents 18 percent of the total sales of some clients of Packages. On the other hand, Manuel Lombera Martinez, contributes, on the subject, that this the case of Bimbo sells nostalgia in the United States, affirmed Jose Manuel Gonzlez, commercial director of the company. The Mexicans that migrates to the United States rejected the Crowned small box when the success of Bimbo in the United States changed to its traditional glass presentation took to the company to found the mark Bimbo Bakeries the USA, that according to the company operates with 13 plants and the sales cover more than 22 states in the American Union.