I dedicate to the design Web for relatively just a short time, but already I have been able to create some store online and to observe results. It draws attention to me that people usually concentrate in obtaining a quality store, to obtain to traffic and positioning; being spent it grazes in publicity coverall in campaigns of announcements like those of the great G (AdWords) and if, that this very either, is the more, would say that he is vital to be able to obtain benefits by Internet, but a small detail is forgetting to him a store online works badly or or following the same parameters by which one tends physics, that is to say, but you offer one of the traditional advantages of any physical store, by very good that it is your positioning, by much traffic that it generates you will not finish taking off. And all you preguntais that as Piense is the traditional advantages a little, You because to buy in store X of its city? , the answer would have to be: Because they handle a very good price, because they own great variety of products, because they are specialized in something specific and you know that you found what you look for, etc Therefore, first (and I stress first) that you must do if you are arranged to mount a Store Online is responderte this question: Why people would want to buy in my store? What advantage I offer? Price, variety, specialization, comfort? You must know, that the products that You also sell are going to play their role. That is to say, it is not possible to be tried to be successful with a Store Online if in each street is a physical store that sells just like You and to better price..